Behavioural Science Consulting

Your users aren't broken.
Your assumptions might be.

When metrics stall or users behave unexpectedly, behavioural science helps uncover what traditional analytics miss.

Evidence-backed behavioural frameworks to diagnose friction, improve decisions, and unlock growth.

Signs You Might Need Behavioural Science

If any of these sound familiar, you're not alone:

Most product problems aren't technical. They're behavioural.

Services & Pricing
★ Most founders start here
Entry Offer
Behavioural Second Opinion
60–90 minute behavioural debugging session
When something feels off — but you can't quite explain why.
₹5,000 60–90 mins
Less than the cost of building the wrong feature.
What You Get
  • Review of your product flows or problem areas
  • Behavioural diagnosis of key friction points
  • Strategic recommendations you can test immediately
  • Clear summary of next steps via email
Most founders leave with 2–3 ideas they can implement immediately.
No long-term commitment. Just clarity.
Core Offer
Behavioural App Audit
Find the invisible friction holding your product back.
Like running an MRI scan on your user journey.
₹60,000 Fixed fee 1 – 1.5 months
Most audits uncover 5–10 behavioural friction points hiding in plain sight.
What You Get
  • End-to-end user journey review
  • Behavioural friction mapping
  • Identification of cognitive biases and decision barriers
  • Prioritised recommendations (quick wins + strategic changes)
  • Executive presentation to stakeholders
Clear findings. Actionable next steps. No academic fluff.
Service 02
Experimentation & A/B Test Design
Stop guessing. Start testing ideas that actually change behaviour.
Not all experiments are equal — some are just expensive coin tosses.
₹33,000 Fixed fee 2 – 3 weeks
What You Get
  • Problem framing and hypothesis development
  • Behaviourally informed intervention design
  • Experiment structure (control vs. treatment)
  • Metrics and success criteria
  • Guidance on interpreting results
Test ideas worth testing — not vanity experiments.
Service 03
Usability Testing Engagement
Watch real users struggle — before your metrics do.
Nothing builds empathy faster than watching someone fail at something you thought was obvious.
₹12,000 Setup + ₹2,000 / session + ₹15,000 final report
A. Usability Testing Setup ₹12,000 · One-time
  • Research objective alignment
  • Discussion guide and task design
  • Behavioural hypotheses creation
  • Participant criteria and session planning
B. Per Testing Session ₹2,000 · Per session
  • Moderation of 1:1 user testing
  • Behavioural probing and observation
  • Session notes and key takeaways
C. Final Insights Report ₹15,000 · One-time
  • Synthesis of findings across sessions
  • Behavioural friction mapping
  • Prioritised recommendations
  • Insight presentation deck
  • 60-minute stakeholder presentation with Q&A
Watch real behaviour — not survey answers.
Not sure where to start?
Find your starting point.
Start small.

Answer 3 quick questions and get a recommendation tailored to where you are right now.

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What best describes your biggest challenge right now?
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Question 3 of 3
What does a successful outcome look like for you?
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